Not a Template. Not an Agency. Just Me.

I'm Lyn Borchert, and I've been doing this — one way or another — since before most people had internet access at all.

I started building websites in the mid-1990s, back when "web design" meant hand-coding pages for people dialing in on modems. I turned it into an actual business in 1997. That's going on 30 years of running Designing Results specifically, based here in North Liberty, Iowa, and working with small trade and service businesses around North Liberty, Cedar Rapids, and Iowa City.

But that's only half the story.

Two Jobs, One Skill Set

For most of that time, I was also doing this full-time somewhere else. From 2003 until I retired in 2025, I ran IT for Kwik-Way Products — makers of valve refacing machines since the 1920s, a name a lot of people in that trade still recognize — which became part of Irontite Products in 2013. I managed their servers, network, ERP systems, and phone systems across three locations. Before that, I owned and ran a computer networking company (ELLTX Computers) in Tucson, AZ, working with a genuinely wide mix of clients — doctor's offices, law firms, dental and audiology practices, CPAs, manufacturers, electrical contractors, and plenty more. A handful of those clients are still with me more than 20 years later, even after I moved back to Iowa.

I'm telling you this not to pad a resume, but because it matters for what happens when you hire me: I've spent over 35 years solving IT and business-process problems for real companies with real deadlines — not just building pretty pages. Now that I've retired from the day job, Designing Results gets my full attention instead of my evenings and weekends.

What That Means for You

You're not getting a template, and you're not getting routed through account managers, ticket queues, or someone reading from a script. You're getting one person — me — who understands both the design side and the "why isn't this working at 4pm on a Friday" side, because I've lived on both sides of that problem for three decades.

When something needs a trade-specific eye, it helps that I've actually worked in a few of those before landing in computers — plumbing, electrical, construction, concrete, roofing, and auto repair, back in my younger days. It's part of why I get along well with the trade and service businesses I work with now.

How I Work

Plans with real numbers on them, posted right there on the Pricing page — not a quote you have to pry loose. No 12-month contracts you can't get out of. No AI-generated site that looks like everyone else's. Just a conversation about what your business actually needs, and someone accountable for making sure it keeps working after launch.

If that sounds like what you're looking for, let's talk.